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VoxVue Corporation Announces Release of BizScape Version 1.0

Unique visualization tool will allow unprecedented insight into enterprise information

January 5, 2004, Waltham, MA. VoxVue Corporation, a Waltham, Massachusetts-based business intelligence company, today announced general availability of the industry’s first software application that enables executive teams to blend their data to create insightful business models. Users of Voxvue’s BizScape software realize increased efficiency, accelerated milestones and improved alignment of corporate goals.

VoxVue is targeting organizations seeking to gain insight into new opportunities for cutting costs, managing portfolios for higher ROI and deploying resources for targeted revenue expansion. BizScape enables users to tap into key data and drive deployment of accurate business models. BizScape is a perfect complement for organizations seeking to take advantage of Microsoft Office data and the SQL server platform to provide distributed information.

Before today, the focus of business intelligence solutions has been to create either real-time dashboards or report-generating systems, giving management knowledge of their business operations. While important, these snapshots in time do not always help executive teams understand the full dynamics of their business, making planning difficult. Executives fully comprehend the need to iterate and optimize their business model to ensure competitive advantage.

The promise of business-modeling software has spurred industry analysts to recognize it as a compelling and distinct category for enterprise-wide adoption. No vendor has successfully addressed this industry need. VoxVue, founded by industry veterans who understand how to build compelling, ground-breaking applications that simplify underlying complexity, now introduces patent-pending software that addresses this identified and growing market segment.

During the past 18 months, VoxVue’s engineering team has designed and built a product with customer input. BizScape provides an environment to build and share business models. For the first time, a streamlined path for interacting with business information in an intuitive, visual way is offered at the desktop. The innovative VoxVue platform for model building combines the best of Windows and .NET technologies, embraces open standards and mainstream desktop applications to bridge the gap in blending information for good decision making. As a result, VoxVue delivers powerful desktop productivity and information access to any business that values both its data and its own analysis of that data.

Guy Creese, Research Director at Aberdeen Group, noted, “What’s intriguing about BizScape is how it complements the Excel modeling paradigm. Rather than modeling the business in numbers – and then deriving visual maps from that – BizScape enables the enterprise to model the business visually, and then see the resulting numbers. Such an ability to ‘play with the big picture’ is key to better understanding a specific company’s business dynamics.”

“Decision makers in our target market have been clear in their desire to tap into the power of visual modeling to leverage their key company actions. Our experience in working with our core user sites in building and deploying rich, intuitive and easy-to-use visual business models confirms our mission to delight executive teams wresting with critical issues,” said John Morey, VoxVue’s President and CEO.

Stratsoft CEO Michael Tattersal said, “VoxVue’s BizScape can provide our clients with a new level of understanding of their business by allowing them to explore and apply strategic business thinking to complex data sets at all levels of sophistication that is simply not available from any other tool. Stratsoft helps companies track and change their surrounding business environment so that they can continue to lead in their markets. BizScape provides a key tool for us to partner with our clients to develop the paths for attaining that leadership.”

Product Availability

The VoxVue Bizscape 1.0 platform is available today directly from VoxVue Corporation. For software, client service and support information, contact the company at sales@voxvue.com or call 781- 642-7575.

About VoxVue Corporation

Founded in early 2002 and headquartered in Waltham, Massachusetts, our innovative approach to improving business modeling and strategy development through visual modeling software is winning acclaim from strategy practitioners within the Global 10K and at leading strategy consultancies worldwide. VoxVue has world-class domain expertise in visualization, analytics and data integration. The talented individuals at VoxVue form a unique team with deep experience in developing and delivering creative software solutions to business users and in leading strategy, operations, finance and business-development initiatives for global 10K companies.




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